MINAT DAN STRATEGI PEMASARAN NASTAR DAUN KELOR SEBAGAI PELUANG BISNIS UNTUK MASYARAKAT GENERASI MILENIAL DI KOTA DENPASAR

Abstract

This research discusses the interest of the community in Denpasar City, especially among the Millennial Generation, in developing the Dry Cake business in order to increase economic income and increase sales, in the main problem of this research, in business development carried out to increase income in the Moringa Leaf Nastar business. The population in this study were several representatives of the Millennial Generation in Denpasar City. Data collection techniques used interviews and documentation. The analysis prerequisite tests in this research include normality tests. This research aims to determine the business development carried out by Nastar Daun Kelor, and also to find out how attractive consumer buying interest is to the contribution of business development carried out by Nastar Daun Kelor in increasing household marginal income, and an economic perspective and increasing sales towards business development carried out at Nastar Daun Kelor. The type of research used is by interview which is more aimed at the Millennial Generation who work in the entertainment industry, or private workers who have a positive impact in the business sector. The results of the research show that in business development carried out at Nastar Daun Kelor, three production factors are generally used, namely capital in the form of money and equipment, labor and entrepreneurial skills. As well as the strength in promoting these goods/services.